Research and planning : Digipack (draft)

Post - Pitch

We have received some useful feedback for our pitch, one of the comments we received was that its very suitable for our target audience and it was not original but suitability is good. This is quite useful as it changes the perspective we could take on the originality of the music video, such as we could change some things around and see what works best. Another comment we received was that we need to pin down the narrative aspect and we need to look at videos such as The Beatles 'Hard Days Night' I think this feedback is very useful as it gives us an idea of what the video will consist of for example if its going to be low-fi or the editing of the colour to be black and white to give off more of an indie feel to the video. In response to this feedback we have to take into account what has been said and what we can do, we will obviously have to adjust to what our audience think is best and what we think is most suitable for who we are aiming for.

Mood board

This is my mood board that i have designed to target my type of audience, the genre of the mood board is indie hence the pictures of the kooks and the Arctic monkeys. I think this targets my audience well as I have used pictures of artists such as the kooks which is my sort of genre, and seeing as the pictures are mostly stereotypical of roughed up artists smoking it shows how they are very independent and rebellious.

Music and effects theory

http://clearinghouse.missouriwestern.edu/manuscripts/325.php

What kind of questions are the researchers interested in?

First off this website is focusing on the genres of heavy metal and rap because the younger generation of today can relate to this type of music, also adults don't appreciate this type of genre therefore this is challenging the dominant ideology. The questions that the researchers are most interested in are for example 'why does this type of genre inspire you so much?'

http://www.ehow.com/facts_4896441_effects-rap-music-behavior.html

What are the key concerns that have been raised about the effects of rap music?

That the music its self is influencing teenagers to copy what is said in the lyrics such as to encourage violence and glamourises criminal lifestyle.

http://www.funk-the-system.net/usualsuspect.html

Her theory was not about violence or rap music but the fact that people should be focusing on issues such as guns, lack of education, violence and increase in crime.

Brief history of music video

The first music video was made in 1894 which consisted of a few still images which brought about great entertainment. After this 'talkies' were introduced in 1926 these videos lasted 6 minutes in length and featured deco style animations and backgrounds. The next thing introduced were promotional clips in the 1940's for the Panoram visual jukebox, these were short videos of musical selections mainly of the band.

This is the first ever music video on MTV, and as you can see its very basic, low budget and low-fi.

This video is one of the more influential videos that is much more high budget and a lot more technical.

On the other hand, this video shows how that a low budget video like this can still use technology we have in the 21st century.

This video shows a stereotypical view of girls and is very over the top sexy video, this differs from a typical sexy video such as Madonna who shows off a bit, this takes it overtly sexual in showing off too much.

This video shows audience orientation, this is different from the other videos as the artists has used clips of people singing the words. this shows how technology has changed over the years in which you can change and tamper with a music video through editing.

Digipack Template

This is my first draft of a CD cover which I have done in photo shop, I have done this so i can come to terms with how to use all the parts of photo shop and how I would need to create a CD cover for when it comes down to doing this properly.

Omniscient + Restricted narration

This video shows how the narration is omniscient an example of this is their are many parallel edits of the hero and the clips show how their are elements of the video that the characters do not know about.
Some of the video also show point of view shots which mean they could have a bit of restricted narration this could show suspense to the audience as it creates emotional involvement and tension within the shots.