Brief history of music video

The first music video was made in 1894 which consisted of a few still images which brought about great entertainment. After this 'talkies' were introduced in 1926 these videos lasted 6 minutes in length and featured deco style animations and backgrounds. The next thing introduced were promotional clips in the 1940's for the Panoram visual jukebox, these were short videos of musical selections mainly of the band.

This is the first ever music video on MTV, and as you can see its very basic, low budget and low-fi.

This video is one of the more influential videos that is much more high budget and a lot more technical.

On the other hand, this video shows how that a low budget video like this can still use technology we have in the 21st century.

This video shows a stereotypical view of girls and is very over the top sexy video, this differs from a typical sexy video such as Madonna who shows off a bit, this takes it overtly sexual in showing off too much.

This video shows audience orientation, this is different from the other videos as the artists has used clips of people singing the words. this shows how technology has changed over the years in which you can change and tamper with a music video through editing.

Digipack Template

This is my first draft of a CD cover which I have done in photo shop, I have done this so i can come to terms with how to use all the parts of photo shop and how I would need to create a CD cover for when it comes down to doing this properly.

Omniscient + Restricted narration

This video shows how the narration is omniscient an example of this is their are many parallel edits of the hero and the clips show how their are elements of the video that the characters do not know about.
Some of the video also show point of view shots which mean they could have a bit of restricted narration this could show suspense to the audience as it creates emotional involvement and tension within the shots.

Music video and narrative: Propp

http://www.youtube.com/watch?v=iELKqNIevAU&ob=av3n

The media language uses proppian roles. an example of this is where their is shots showing the hero beating up the villain in a comical magazine. this is a stereotypical view of a superhero beating the villains and everyone loves him as Vladimir Propp stated.

The proppian roles are not very clear in my video as it is different from other typical hero videos as the villain wants to kidnap the hero so the villains can be the heros of the city but you still see the hero as the good person.

My video is quite stereotypical in the fact the real hero is seen as a big white muscular man and the other 3 people who are trying to be heroes are all big white muscular men aswell.

Music video and narrative: Todorov

http://www.youtube.com/watch?v=iELKqNIevAU&ob=av3n

In this video the villains (the hoosiers) tie up the hero and create a disruption then the hero re-establishes the new equilibrium as they didn't fully get rid of him.

the narrative models are structured through close ups and repetetive shots of the hero tied up and at the end when the villains think they have prevailed their is a close up of the hero opening his eyes.

My video isn't a stereotypical video of representation of a superhero and a villain, because the villains are the one who are dominant in this video but at the end the hero opens his eyes which reinforces how he is still alive.

Research and planning: Andrew Goodwin

this song related the lyrics to the music through movements and images on screen. it also has multiple close ups of the artist and the video relates to the genre of music. there is no voyeurism present in the video because it is by a female artist.


this video uses a lot of voyeurism and the camera is mostly focused on the artist at a close up position. There is a lot of relation between the lyrics and the video for example they write what they sing on the video. this video is genre related as it is a rap video and the video has stereotypical features such as women dancing in limited clothing.


there is little reference to Andrew Goodwin's list. their is nothing really genre related in this video as it is quite random. their are very little close ups of the artist as it is very basic and a hand-held video. There is no Voyeurism involved in this video and their is no intertextual references to other media texts.

Music video and auteurs

http://www.youtube.com/watch?v=K7Ky5R-vxns
http://www.youtube.com/watch?v=dPT7q825gwI
http://www.youtube.com/watch?v=4ULVQOneeZE&feature=fvst
http://www.youtube.com/watch?v=0C3zgYW_FAM&p=FE72B287802138D8&playnext=1&index=34
http://www.youtube.com/watch?v=ph-hIp-Nq9I&p=FE72B287802138D8&playnext=1&index=24
http://www.youtube.com/watch?v=8syN4DJvczk&p=FE72B287802138D8&playnext=1&index=40

All these music videos are all produced by Spike Jonze, they all have similarities which are all 6 of them are very entropic and are very random videos, they all are quite loud and their is always a lot of movement in the videos. Another characteristic that most of them have are they all are comical and none of them are really relevant or tell a story.

I think you could say he has an auteur signature in the way that he consistently produces videos that are similar in the fact they are all random and don't really have a point to them, another thing you could say is that they are quite amateur and simplistic which you may be able to vaguely recognise that he produced if you didn't know who he was as some of them are fairly similar. All his videos are very entropic but in different ways and they all are different types of music showing he doesn't just specify on one genre but he produces videos for a wide range of different music.

Genre and Music video

http://www.youtube.com/watch?v=UHoF3a6Q9Wk

This first link is girls aloud call the shots and this shows a group of women dancing round in little costumes to portray how they are sexy, the target audience of this song would be fairly young teenage girls.

http://www.youtube.com/watch?v=XMiy_UsrPDs&feature=related

The second link is of Cheryl Cole fight for this love and this is spectacle as their are a lot of costume changes and different things happening, this also is targeted at young teenage girls.

http://www.youtube.com/watch?v=vcWTTs8QVRc

The third link is of guns n roses knocking on heavens door and this is of a performance as the video is set on a stage and its shown as he is playing to an audience, the target audience for this would be for men over the age of 16 that are into heavy metal/rock music.

http://www.youtube.com/watch?v=YlUKcNNmywk

The fourth link is red hot chilli peppers californication and the video is of the band in a video game, this could be seen as quite unreal, the target audience for this is for mainly young men and teenagers that are into sort of rock music.

http://www.youtube.com/watch?v=YVkUvmDQ3HY

The fifth link is eminem without me which is a rap video but this video is different as he as added quite a comical aspect to it, this is mainly targeted at men 14-25 year old who are into rap music.

http://www.youtube.com/watch?v=oomCIXGzsR0&feature=related

The last link is of the karate kid soundtrack your the best around and this is a film parody, the target audience for this would be mainly for anyone who would watch the film so young kids or families.

Music video, redundancy and entropy

http://www.youtube.com/watch?v=8DyziWtkfBw&feature=channel

http://www.youtube.com/watch?v=YlUKcNNmywk&feature=related

http://www.youtube.com/watch?v=UHoF3a6Q9Wk

http://www.youtube.com/watch?v=OnLrNHCQPP0&feature=related

The first two are quite entropic because the lyrics dont relate to the video at all.

The second two are quite stereotypical and are redundant because their video is quite basic and nothing you wouldnt expect.

First video production skills audit.

I need to improve on my creativity, depth of research, better understanding of blogging, my camera skills and trying to make the dialogue realistic