we are aiming for our target audience are 18-24 year olds who enjoy indie music. after looking at the socio-economic scale, we have decided that our audience would fit into the social grade C1 which represents students. In our particular auidences spare time the activities we think they would attend gigs as opposed to going out. We also feel that they would go to house parties instead of going into town at night, and have an exclusive group of close friends who they would spend most of their time with. The type of shops they would buy their clothes from would be Topman, All Saints and that kind of genre they also as a hobby would skate and smoke. The Tv programmes that this target audience profile would watch are mainly down too earth such as 'this is England', but would mostly be watching 'MTV' and 'NME' Their favourite bands would be bands such as the kooks or artic monkeys and they would enjoy music such as.. As you can see by the video and the music its very simplistic but at the same time uplifted and happy, this video is also low-fi which matches what we want our video to be simular too, but obviously ours will be different in the location and props.
